He proposes that, in an uncertain world, probability theory is not sufficient people also use smart heuristics, that is, rules of thumb. Gigerenzer investigates how humans make inferences about their world with limited time and knowledge. Gigerenzer is director emeritus of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and director of the Harding Center for Risk Literacy, both in Berlin. Gerd Gigerenzer (born 3 September 1947) is a German psychologist who has studied the use of bounded rationality and heuristics in decision making. Nonmetrische multidimensionale Skalierung als Modell des Urteilverhaltens (German) (1977) ![]() ![]() Harding Center for Risk Literacy (Director since 2008) Max Planck Institute for Human Development (Director since 1997) ![]() AAAS Prize for Behavioral Science Research (2008)Ĭommunicator Award of the German Research Association (DFG) (2011)
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